PPC Optimisation

Micromann deal mainly with the Google AdWords advertising program as we believe this is the most effective of the main three (Google, Yahoo! & MSN) in terms of ROI and potential customers.
Through Micromann, you will have 24/7 access to detailed performance reports that help you track the effectiveness of your ad campaigns, knowledgeable and friendly customer service always ready to help with any query you may have, and total customisation of your campaign.

Advantages of using Google AdWords include:

Distribution

As well as appearing on Google’s search pages, customers have the option of their ads showing on Google’s partner networks, which include AOL search, Ask.com, and Netscape. Customers also have the option of enabling their ads to appear on their ‘content network’ of hundreds of thousands of websites, such as timesonline.co.uk, vogue.com, and channel4.co.uk. The content network reaches 75% of unique internet users in more than 20 languages and over 100 countries. You can choose these yourself, or let ad targeting do the work for you.

Complete control

• Keyword targeted ads you create and manage yourself.
• CPC pricing system, so you pay only for the clicks you have received at a price you have pre-set (choose a maximum CPC from 0.01 to 100.00).
• Possibilities of multiple ads targeted with one or more keywords.
• CPM pricing for those who prefer to target individual content sites and pay by the impression.
• A Daily budget that you set, starting from 0.01.
• Ad scheduling and Geographical Targeting: run your ads on the days and hours you want to the towns, counties or countries you want.
• Online account performance reports 24/7.
• Additional network of sites and products for increasing advertising exposure.